01 · Website Redesign
Your old site got you here. The next one should get you further.
We redesign websites that have fallen behind the business, without throwing away the search visibility and content that still work.
A redesign usually starts with a feeling: the site looks dated, you avoid sending people to it, or it no longer describes what the business actually does. Sometimes the problem is harder to see. Inquiries have dried up, the site is slow on phones, or nobody can edit it without calling the person who built it years ago.
The biggest risk in a redesign isn’t the design. It’s losing what the old site earned. Pages that rank in Google, links other sites point to, and URLs customers have bookmarked can all disappear when a new site launches with a different structure. We treat that as part of the job: every important URL is mapped to a new home and redirected, and page titles and content that perform are carried forward or improved.
Before we design anything we audit what you have. Which pages get traffic, which bring in inquiries, which are out of date and which nobody has opened in years. That tells us what to keep, what to rewrite, what to merge and what to retire.
Not every redesign has to be a full rebuild. If the foundations are sound, a phased approach can refresh the design and rework the key pages first, then move through the rest. If the platform is the problem, starting fresh is often cheaper in the long run. We’ll recommend the route that fits your situation and budget.
What’s included
What a redesign covers
- 01
Site and content audit
A page-by-page inventory of your current site with traffic, rankings and conversion data, so decisions are based on evidence rather than guesswork.
- 02
URL mapping and redirects
Every old URL that matters gets a destination on the new site and a permanent 301 redirect, set up and tested at launch.
- 03
New structure and navigation
A clearer sitemap built around what your business does now and how customers look for it.
- 04
Fresh design
A new visual design that fits your current brand, or a brand refresh if the identity has fallen behind too.
- 05
Content rewrite and consolidation
Thin, duplicate or outdated pages merged and rewritten, with strong pages preserved and improved.
- 06
Platform rebuild or migration
A move to a better foundation where needed, on WordPress or a modern development framework, depending on the project.
- 07
Post-launch monitoring
Search Console checks for crawl errors and broken links after launch, with fixes made quickly while Google re-reads the site.
Checklist
Signs it’s time for a redesign
If more than a couple of these sound familiar, the site is probably costing you more than a redesign would.
You hesitate to share the link
The site no longer matches the quality of the work you do.
It’s awkward on a phone
Text is small, buttons are fiddly or pages take ages to load on mobile.
Inquiries have slowed
Traffic arrives, but fewer people get in touch than they used to.
The services are out of date
What the site says you do isn’t quite what you do anymore.
Nobody can edit it
Simple changes need a developer, so the site never gets updated.
It’s built on something fragile
Old themes, abandoned plugins or a platform you’ve outgrown.
Search visibility is slipping
Competitors with newer, faster sites are showing up above you.
The brand has moved on
Your logo, colors or positioning have changed but the site hasn’t.
Why it matters
What a redesign should fix
- Keep the search traffic you’ve earned
- Careful redirects and content decisions protect the rankings your old site built up instead of starting again from zero.
- A site you’re happy to send people to
- No more apologizing for the website before sharing the link. It reflects the business you run today.
- Clearer paths to inquiry
- A redesign is a chance to fix the friction: confusing menus, buried contact details, forms that ask too much.
- Easier to run
- A cleaner build and a simpler editing experience mean the site keeps up with the business instead of falling behind again.
How it works
Redesigning without losing ground
Step 1: Audit
We review analytics, Search Console, rankings, page speed and every page on the current site, then share what we found.
Step 2: Plan and map
A new sitemap and a URL map showing where each old page goes. We agree what stays, what changes and whether to phase the work.
Step 3: Design and content
New designs for key pages and rewritten content where it’s needed, reviewed with you before development.
Step 4: Build and migrate
The new site is built on staging, content is moved across, and redirects are set up and tested before switching over.
Step 5: Launch and monitor
We launch, submit the new sitemap, then watch Search Console and analytics closely in the weeks that follow.
FAQ
Website Redesign: common questions
Will a redesign hurt my Google rankings?
It can if it’s handled carelessly, which is why we plan for it. We map old URLs to new ones with permanent redirects, keep or improve the content that ranks, and monitor Search Console after launch. Some movement in the first weeks is normal while Google re-crawls the site, but a well-planned redesign shouldn’t throw away what you’ve built.
Should I redesign or rebuild from scratch?
If your current platform is sound and the problem is mostly visual or structural, a redesign on the same foundation can work. If the site is slow, insecure or impossible to edit, rebuilding is often better value. We’ll look at what you have and give you an honest recommendation.
Can we redesign in phases?
Often, yes. A common approach is to redesign the homepage, main service pages and contact flow first, then work through the rest. It spreads the cost and gets the most important improvements live sooner. It works best when the underlying platform doesn’t need replacing.
Can you reuse my existing content?
Where it’s good, absolutely. The content audit tells us which pages are pulling their weight. Those are kept, sometimes with light edits. Pages that are thin, outdated or overlapping get rewritten or combined.
My site was built by someone else. Is that a problem?
Not at all. Most redesigns we take on started somewhere else. We’ll need access to your hosting, domain and any analytics accounts, and we can help you track those down if the previous developer still holds them.
Ready to replace the site you’ve been apologizing for?
Tell us what you’re working on. You’ll hear back from Andrew directly, usually with a few questions and a clear next step.
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