02 · Logo Design
A logo that still works at sixteen pixels wide.
Original, hand-crafted logos designed around your business, refined until they hold up everywhere, and delivered with every file you’ll ever need.
A good logo is simple enough to recognize at a glance, distinctive enough not to be confused with a competitor, and practical enough to work on a website header, an embroidered shirt, a social profile picture and the tiny icon in a browser tab. Most of the craft in logo design goes into that last part: making something that survives being small, being one color, and being seen for half a second.
Every logo we design is original. No templates, no stock icons, no generated marks you’d have trouble trademarking. We start by understanding the business, the people you’re trying to reach and the competitors you’re standing next to. That gives the concepts a reason to exist beyond “it looks nice”.
From there we explore ideas widely in sketches, then develop the strongest into concepts shown the way people will actually see them: on a website, a business card, a sign. You choose a direction, and we refine it carefully: spacing, weight, curves and how it behaves in color, black, white and reversed out of a photo.
At the end you get a complete, organized set of files and you own the logo outright. If you need more than a mark, the logo can grow into a full brand identity.
What’s included
What you walk away with
- 01
Discovery
A conversation and short questionnaire about your business, audience, competitors and the impression the logo should give.
- 02
Sketching and exploration
A wide range of rough ideas explored before anything is polished, so the final direction is chosen, not settled on.
- 03
Concept presentation
A focused set of developed concepts shown in real-world mockups with the thinking behind each one.
- 04
Refinement
Detailed revisions to the chosen direction, including spacing, letterforms and small-size versions.
- 05
Logo variations
Primary, horizontal and stacked lockups, a standalone icon or monogram, and one-color versions.
- 06
Color and type pairing
Recommended brand colors with exact values and typefaces that suit the logo for everyday use.
- 07
Complete file package
Vector and raster files for print, web and social, plus a favicon set and a one-page usage guide.
Spec sheet
What’s in your logo file package
Every file you’re likely to need, and what each one is for. No more emailing the designer for “the version with the white background”.
- SVG
- Vector format for websites. Stays perfectly sharp at any size and is small to load.
- PDF / EPS
- Vector formats for printers, sign makers and embroidery. Send these when someone asks for “the vector file”.
- PNG
- Transparent-background images for documents, slides and places that don’t accept vectors. Supplied at several sizes.
- JPG
- Flat images with a solid background, for the occasional system that won’t take anything else.
- Color variants
- Full color, one color, black and white (reversed) versions of each lockup, for any background.
- Favicon set
- The small icon for browser tabs, bookmarks and phone home screens, drawn to stay legible at tiny sizes.
- Color values
- HEX and RGB for screens, CMYK for print, and Pantone matches where print color accuracy matters.
Why it matters
What a strong logo earns you
- Instantly more professional
- A considered logo makes a new or growing business look established from the first impression.
- Works everywhere you need it
- Tested small, large, in color and in one color, so it never looks wrong on a sign, a site or a shirt.
- Genuinely yours
- Original work with full ownership transferred to you, with no stock elements that someone else could also be using.
How it works
From blank page to final files
Step 1: Brief
We learn about the business and agree what the logo needs to communicate and where it will be used most.
Step 2: Explore
Sketches and rough directions, many more than you’ll see, to find the ideas worth developing.
Step 3: Present
A small set of refined concepts in real-world mockups, with an explanation of each.
Step 4: Refine
Revisions to your chosen concept until every detail is right, including the small and one-color versions.
Step 5: Deliver
The full file package, organized and named clearly, with a short guide on using it.
Examples
Related work
FAQ
Logo Design: common questions
How many logo concepts will I see?
We present a focused set of developed concepts rather than dozens of rough ideas. A lot of exploration happens before that, but we only show directions we believe in, each with a clear rationale. The exact number is set out in the proposal.
How many revisions are included?
The proposal includes defined rounds of refinement on the chosen direction, which is almost always enough. If you want to keep exploring beyond that, we’ll agree it with you before doing any extra work, so there are no surprise invoices.
Do I own the logo?
Yes. Once the project is paid, full ownership of the final logo transfers to you. We may show the work in our portfolio unless you’d prefer we didn’t. If you plan to trademark the logo, talk to a trademark attorney; we can supply whatever files they need.
What file formats will I receive?
Vector files (SVG, PDF and EPS) for the web, print and signage, transparent PNGs and JPGs at several sizes, color and one-color variants, a favicon set and your color values for screen and print. Everything is organized so you can find the right file quickly.
Do I need a full brand identity instead?
If you only need a mark for a new venture or to replace a dated logo, logo design may be enough. If your materials look inconsistent, or you’re about to build a website and print materials, a brand identity gives you the whole system and guidelines and usually saves money over time.
Let’s design a mark worth putting on everything.
Tell us what you’re working on. You’ll hear back from Andrew directly, usually with a few questions and a clear next step.
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