05 · Business Email & Deliverability
Your emails should land in the inbox. Not in spam.
We set up professional email on your own domain, fix the records that decide whether your messages are trusted, and look after the DNS behind it all.
An email from you@yourbusiness.com looks more credible than one from a Gmail or Yahoo address, and it stays with the business when people come and go. Setting one up is straightforward. Making sure the messages you send actually reach people is where most businesses run into trouble.
If customers say your emails end up in their spam folder, or quotes and invoices seem to vanish, the cause is usually missing or broken email authentication. Mail providers like Gmail and Outlook check three DNS records, called SPF, DKIM and DMARC, to decide whether a message really came from you. Google and Yahoo now require these from many senders. Without them, your mail looks suspicious, and anyone can send fake emails pretending to be you.
We fix that. We check how your domain is set up, find every service that sends email on your behalf (your mailbox, your website’s contact form, your invoicing software, your newsletter tool) and make sure each one is authorised and signing its mail. Then we monitor DMARC reports and tighten the policy once everything legitimate passes.
We also handle the practical side: registering or transferring domains, managing DNS so changes don’t break your website or email, and setting up aliases, group addresses and shared inboxes so inquiries reach the right people. Usually that’s in Google Workspace, but we can work with whichever email provider you use.
What’s included
What we set up and fix
- 01
Professional email setup
Email addresses on your own domain, typically through Google Workspace, set up on every device your team uses.
- 02
Deliverability diagnosis
Finding out why your emails go to spam: authentication, blocklists, sending tools and message setup.
- 03
SPF, DKIM and DMARC
The three authentication records configured correctly for every service that sends mail as you.
- 04
Domain and DNS management
Domain registration, renewals, transfers and DNS changes handled carefully, with a record of what each entry does.
- 05
Aliases and group addresses
Addresses like info@, hello@ and billing@ that deliver to one person or several, without paying for extra mailboxes.
- 06
Shared inboxes
Collaborative inboxes so a team can see, assign and reply to customer emails without forwarding chains.
- 07
Website and app email
Contact forms and software notifications sent through properly authenticated services, so they don’t get filtered.
Spec sheet
SPF, DKIM and DMARC, in plain English
Three short text records in your domain’s DNS settings. Together they prove your email is really from you.
- SPF
- A guest list. It names the services allowed to send email for your domain, so a message from anywhere else looks suspicious.
- DKIM
- A tamper-proof seal. Each email is digitally signed, and receiving servers check the signature to confirm it really came from you and wasn’t altered.
- DMARC
- The instructions. It tells other mail servers what to do with email that fails SPF or DKIM: deliver it, send it to spam, or reject it.
- DMARC reports
- Daily summaries from mail providers showing who is sending as your domain, which reveals forgotten tools and impersonation attempts.
- MX
- The delivery address for incoming mail. It tells the world which provider receives email for your domain.
- Policy: none → quarantine → reject
- DMARC starts by only watching, then moves to sending failures to spam, then to rejecting them, once real mail is passing.
Why it matters
Why it matters that your email arrives
- More of your emails get read
- Authenticated mail is far more likely to reach the inbox, so quotes, invoices and replies get seen.
- Harder to impersonate
- A proper DMARC policy makes it much harder for scammers to send emails that look like they came from you.
- A more credible first impression
- An address on your own domain looks established and stays with the business, not the individual.
- DNS that someone understands
- No more mystery records nobody dares touch. Changes are made carefully and documented.
How it works
Getting your email in order
Step 1: Check
We review your domain, DNS, current email provider and every tool that sends email on your behalf.
Step 2: Plan
We explain what’s wrong, if anything, and what needs to change, in plain English.
Step 3: Fix and set up
Mailboxes, aliases and shared inboxes configured, and SPF, DKIM and DMARC records added or corrected.
Step 4: Test
We send test messages to major providers and confirm they pass authentication checks.
Step 5: Monitor and tighten
DMARC reports are reviewed and the policy is strengthened once all legitimate mail passes.
FAQ
Business Email: common questions
Why are my emails going to spam?
The most common reason is missing or misconfigured SPF, DKIM or DMARC records, which makes your mail look unverified. Other causes include a shared server with a poor reputation, a sending tool that isn’t authorised for your domain, or content that looks like marketing. We diagnose the specific cause rather than guessing.
What are SPF, DKIM and DMARC?
They’re three records in your domain’s DNS. SPF lists who may send email as you, DKIM signs each message so it can’t be forged or altered, and DMARC tells receiving servers what to do with mail that fails those checks. Together they make your email more trustworthy and harder to spoof.
Do I need Google Workspace for business email?
Not necessarily. Google Workspace is our usual recommendation because it’s reliable, secure and good value, but we can set up and fix email with Microsoft 365 and other providers too. What matters most is that the domain and DNS are configured properly.
Can I have info@ go to several people?
Yes. Group addresses or aliases can deliver to one person or a whole team, usually without paying for another mailbox. For busier addresses, a shared inbox lets people see who has replied to what, so nothing is answered twice or missed.
Where should my domain be registered?
Somewhere reputable, in your business’s name, with auto-renew switched on and login details you control. A surprising number of businesses have their domain sitting in a former web designer’s account. We can help you move it to an account you own.
Will changing DNS break my website?
Not if it’s done carefully. DNS controls both your website and your email, which is why changes should be made by someone who records what’s there before touching it. We document existing records, change only what’s needed, and check both website and email afterwards.
Let’s get your emails back in the inbox.
Tell us what you’re working on. You’ll hear back from Andrew directly, usually with a few questions and a clear next step.
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