04 · Facebook & Instagram Ads
Ads people stop scrolling for.
We plan, design and manage Facebook and Instagram ad campaigns, with the creative, tracking and landing pages handled by the same studio.
On Facebook and Instagram, nobody is searching for you. People are scrolling past friends, news and a dozen other ads. That makes Meta advertising a creative problem first. The ad has to earn attention in a second, say something worth hearing, and make the next step obvious. Targeting matters, but Meta’s algorithm now does much of the audience-finding itself, and it does that best when the creative gives it something to work with.
Because we’re a design studio as well as an ad manager, we make the creative ourselves: static images, carousels, short motion pieces and copy, designed in your brand and built for each placement, from the feed to Stories and Reels. We test different angles and formats against each other and put budget behind what performs.
Tracking comes before launch. We set up the Meta Pixel and the Conversions API, which sends key events from your website to Meta directly so results are measured more reliably even when browsers block tracking. Conversions are configured for the actions that matter: leads, bookings, purchases.
This is advertising only. We don’t manage organic social media posting or community management. What we do is make your paid campaigns perform, report on what they produce, and improve the landing pages they point to. Ad spend is billed to you directly by Meta; our management fee is separate.
What’s included
What we handle on Facebook and Instagram
- 01
Campaign strategy
Objectives, budgets, audiences and offers planned around what you want the campaign to achieve, not just reach.
- 02
Ad creative
Images, carousels, short videos and motion graphics designed by us in your brand, sized for feed, Stories and Reels.
- 03
Ad copy
Headlines and primary text written to stop the scroll and get the click, in several variations for testing.
- 04
Meta Pixel and Conversions API
Browser and server-side tracking set up and verified so leads and sales are measured accurately.
- 05
Audiences
Broad targeting, interest and location audiences, lookalikes and retargeting of site visitors and engaged users.
- 06
Creative testing
Structured tests of messages, visuals and formats, with budget moved toward the ads that perform.
- 07
Landing pages
Pages designed to match the ad and convert mobile visitors, or improvements to the pages you already have.
- 08
Reporting
Monthly reports on leads or sales, cost per result and creative performance, with notes on what we’re changing next.
The difference
Boosting a post vs running a campaign
The Boost button is easy. It’s also one of the least effective ways to spend on Meta.
Boosted post
- Usually optimized for likes and engagement
- Creative made for your followers, not new customers
- Little control over placements and testing
- No conversion tracking behind it
- Hard to tell if it produced any business
Managed campaign
- Optimized for leads, bookings or sales
- Creative designed to stop strangers scrolling
- Multiple ads tested against each other
- Pixel and Conversions API measuring real results
- Reported on cost per lead or per sale
Why it matters
Where paid social earns its place
- Reach people before they search
- Social ads create demand among people who match your customers but haven’t started looking yet.
- Creative that looks like your brand
- No generic templates. Ads are designed by the studio that understands your brand and your offer.
- Results you can measure
- Pixel and Conversions API tracking shows what campaigns produce in leads and sales, not just likes and reach.
- One studio, fewer handoffs
- Strategy, design, tracking, landing pages and reporting all in one place, with one person accountable.
How it works
From first campaign to steady results
Step 1: Strategy
We agree goals, offers, audiences, budget and how results will be measured.
Step 2: Tracking
Meta Pixel, Conversions API and conversion events set up and tested, along with your Business Manager access.
Step 3: Creative
A first set of ads in several angles and formats, designed and written for review.
Step 4: Launch and test
Campaigns go live, and early weeks focus on learning which creative and audiences work.
Step 5: Optimize and refresh
Budgets shift to what performs, new creative is introduced before ads go stale, and results are reported monthly.
FAQ
Meta Ads: common questions
Do you manage our social media posts too?
No. We focus on Facebook and Instagram advertising: paid campaigns, ad creative, tracking and reporting. We don’t handle organic posting, content calendars or community management. If you have someone doing organic social, we’re happy to coordinate so your ads and posts feel consistent.
How much should we spend on Meta ads?
Enough for Meta’s system to learn and for us to test creative meaningfully. The right figure depends on your goals and what a lead or sale is worth to you. We’ll recommend a starting budget. Ad spend is paid directly to Meta from your own ad account and is separate from our management fee.
What is the Conversions API, and do we need it?
The Conversions API sends important events, like a lead or a purchase, from your website’s server directly to Meta, rather than relying only on the Pixel in the visitor’s browser. With browsers and phones blocking more tracking, it helps Meta measure results more reliably and optimize better. For most advertisers, it’s worth setting up.
Do you create the ads?
Yes. Creative is the biggest lever in Meta advertising, and it’s something we’re well placed to do as a design studio. We design static, carousel and short motion ads and write the copy. If you have photos or video of your work, we’ll use them, since real footage often outperforms polished stock.
Is Meta better than Google Ads?
They do different jobs. Google Search reaches people already looking for what you offer. Meta reaches people who fit your customer profile but aren’t searching yet, which suits visual products, events, offers and building awareness. Many businesses do best with both, and we can run them together.
Let’s make ads people actually want to look at.
Tell us what you’re working on. You’ll hear back from Andrew directly, usually with a few questions and a clear next step.
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